In South Korea, Naver is the market leader in providing search engine services, taking up to 73% of the market. In order to target your audience and make them find your website easily, you must have an appropriate Naver SEO marketing strategy. In this guide, youโll learn different methods to improve your websiteโs exposure on Naver, attract more organic traffic, and convert it. So, let’s dive in!
Introduction to Naver and the Algorithm
Naver is a search engine that people often call the โGoogle of South Korea,โ and it is much more, in terms of service. It is a one-stop-shop for web-related services that includes web searches, news, blogs, maps, etc. As for the algorithm, Naver relies heavily on content quality and relevance, user interest, and website reliability. It differs from Google radically. Thus, having a successful Naver SEO strategy is all about ensuring that your content and technical configuration rely on the things Naver likes.
Naver Webmaster Tools
Like Google Search Console, NWXโor Naver Webmaster Toolsโis useful in getting information regarding your siteโs performance on Naver. Daily updates of your site crawling status, links that do not work, and site traffic with NWX help you determine better ways to enhance your SEO rates.
Naver Blog SEO
Naver also runs the most widely used blogging service in South Korea, with millions of active bloggers. Use of relevant keywords, tags, and multimedia enriches your blog and helps to improve your websiteโs position in Naver search results.
Naver Knowledge iN
Naver Knowledge iN is an official specialized service that delivers accurate and beneficial articles, FAQs, and video guides. Once implemented, the improvement of the brandโs content, its loyalty, and the enhancement of the web page ranking, are guaranteed.
Naver On-Site Factors
To create a search engine-friendly website and boost your Naver SEO efforts, follow these on-site optimization tips:
Naver-Friendly URLs
It is important that you guarantee that your website URLs are unpretentious and include keywords. They should also be geo-optimized for readability on Naver and have easy shareability on different social media platforms.
Meta Tags
Writing good meta titles and descriptions ensures they convey the contents of your website. Define the proper meta tags with the appropriate keywords that should not exceed those supplied by Naver.
Headings and Subheadings
Provide title tags (H1, H2, H3) to your website content to ensure they point a way to the structure of your website, for better understanding for users and the spider bots of search engines.
Image Optimization
Try to choose compressed file sizes, clear and truthful descriptions on the image, and relevance to the content on the site.
Website Loading Speed
The advantages of fast loading web sites over the users and global ranking of the site are numerous. Reduce loading time for your web pages by using small image and code size, enabling browser caching and using a CDN.
Mobile Optimization
As the number of people using multiple devices, especially mobile devices in South Korea, continues to rise, it is necessary that you optimize your site for mobile users to further your Naver SEO. Adopt the use of responsive design and see to it that your website will have a great-looking layout that is compatible with screen size.
Build High-Quality Backlinks
Most of the website owners with higher rankings confirm that attaining backlinks from other authoritative sites in the same niche improves the site’s credibility and search engine ranking.
Some effective strategies for acquiring backlinks include:
Guest Blogging
To sell, it is recommended that you post your articles on high-traffic Naver blogs and websites within your category. This will also help you to get links from other sites while at the same point introducing your brand to a larger market.
Press Releases
Promote the site on popular Korean community forums, mainstream and blog sites, and get your site mentioned and linked in the Naver press releases.
Naver Cafรฉ and Community Links
Join the Naver Cafes and the community to get an insight into Naverโs user experience. This makes your brand more popular and helps to gain valuable backlinks to your website.
Develop High Quality Content
Naverโs algorithm has huge priority given to high quality and relevant content with extensive value for users.
Follow these content creation best practices:
Keyword Research
Search the relevant keywords in your niche with the highest traffic and research them. Some of the tools you can use to determine the right keywords to use when optimizing for Naver include the Naver Keyword Tool.
Content Format
Develop interesting content for texts, images, videos, and infographic content. This will enhance the user experience and make it easier for you to reach out to as many users as possible.
Content Localization
Consider keywords that present content relevant to the local requirements or in tune with the regional trend, local news, or any current local issues of interest.
Regular Content Updates
You also have to update the content on your website regularly. Basically, keep your content continuously updated to be highly relevant to the algorithm of Naver.
Naverโs Social Media
Currently, Naver runs two main social networks: Naver Cafe and Naver Post. These platforms provide a special type of communication with your audience and help improve SEM on Naver.
Naver Cafe
Use Naver Cafes to directly address potential customers, increase the popularity, and thus, the trust of potential customers, and gain backlinks.
Naver Post
To engage the users and bring them to your site, use Naver Post to post updates, news promotions, and other content.
Check Your Performance and Keep track of It
Make sure to evaluate your website against the factors offered on Naver Webmaster Tools and other tools occasionally. If the SEO is working, you should track the user engagement metrics and web traffic and the keywords youโre monitoring in relation to your website to measure its impact. This will help you make informed decisions to fine-tune your Naver SEO efforts on a continual basis.
