Importance of SEO for Doctors
Nowadays, most patients seek a physician or surgeon using the internet first. The bottom line is that if your practice is not popping up in the local listings, then there is a disconnect, and you are not connecting with new patients. Advertising on search engine marketing (SEM) will lead to doctors and surgeons being found on the internet and will increase their patient base.
Today, patients are often turning to Google and other search engines to look for doctors who are in their insurance panel or doctors who treat their particular diseases or ailments. Moreover, current polls reveal that, when seeking a local physician or dentist, 60% of individuals use online directories before consulting with others for recommendations.
About 80% of internet users seek information concerning health issues on the World Wide Web. They look for doctors’ ratings, participate in health discussion boards, and weigh the possibilities before booking a consultation. This means that if your practice is not visible on the internet through search engines, you are denying yourself an opportunity to reach out to thousands of potential patients every day.
