How Landing Pages Affect Ad Conversion Rate
Landing page is the initial contact between a customer who is potential and a brand once he/ she clicks on ad. Its look, content, and functionality can play a long way in converting a visitor to a lead or a customer. The article explains the effect of landing pages on
Was Google AdWords Impacted by CrowdStrike
In the past few years, cybersecurity incidents have been making headlines in newspapers that have affected businesses and consumers. One of these cases was the case with CrowdStrike, a big cybersecurity company that experienced a severe outage. This caused raised questions on the ripple effects on various digital platforms including
