Why My WordPress Website Includes Both http:// and https:// in Canonical URL
If you’ve noticed that your WordPress website displays both http:// and https:// in the canonical URL, it can be confusing and concerning from an SEO perspective. Duplicate content issues must be prevented, and only the correct version of web pages should be indexed. That is where canonical URLs come in.
How PPC and SEO Work Together
In digital marketing, pay-per-click advertising, or PPC, and search engine optimization, or SEO, are two strong ways of increasing your online presence, website traffic, and conversions. These strategies are different, but they are very complementary. When used together, PPC and SEO can help a brand achieve maximum search engine presence,