Real estate professionals who want to capture leads and convert visitors into clients must have an essential well-designed listing landing page. InCom’s real estate website platform enables users to build listing pages which require minimum effort from users.
The platform of InCom offers simple tools made exclusively for real estate agents and brokers. Your InCom website design company in Connecticut enables you to create landing pages which boost targeted results when you promote features or run social media advertisements.
The guide provides a detailed tutorial for building listing landing pages on InCom websites without any technical expertise.
What Is a Listing Landing Page?
A listing landing page functions as a special web page which displays one or multiple properties for promotion. The main purpose of a landing page differs from your main website because it specializes in converting site visitors into leads.
Benefits of Using Landing Pages:
- Highlight exclusive or featured listings.
- The system enables users to gather lead data through contact forms.
- The application of landing pages enables two benefits through social media and email-based traffic generation.
- Using landing pages helps property professionals enhance their site’s SEO performance and make it easier for potential leads to find them.
- Track performance and engagement metrics.
- Landing pages from InCom enable real estate professionals to develop pages that match their brand image and serve their business needs and area market specifications.
Why Use InCom for Listing Pages?
The real estate website platform InCom enables professionals to create online properties for lead acquisition and branding and property marketing.
It offers:
• Easy drag-and-drop tools
• Built-in MLS integration
• Lead capture forms
• Automated property pages
• CRM integration
InCom provides users without design experience the ability to construct professional landing pages that deliver excellent performance.
Step-by-Step Guide to Building a Listing Landing Page on InCom
Step 1: Log in to Your InCom Admin Panel
Begin by accessing your InCom website through your login using agent credentials. You gain full control over site management together with listing and lead administration after logging into your admin panel.
All necessary tools such as pages listings and lead capture functions can be found through the left-hand menu.
Step 2: Choose a Property to Feature
The creation of landing pages supports three different situations:
• A property from your own MLS listings
• An exclusive listing you’re marketing
• A property in collaboration with another agent
Your MLS feed connection enables you to automatically import properties with their details and images. You should make a custom listing entry by hand if the property is exclusive or off-market.
Step 3: Create a New Landing Page
Step 3: Create a New Landing Page
From your dashboard:
1. Select the Pages or Landing Pages section from your dashboard.
2. Open the page creation tool through either selecting a template or clicking the “Create New Page” button.
3. Select the “Listing” option from the page type selection.
InCom provides ready-to-use templates which enhance real estate conversion rates through large image banners and property highlights together with lead capture forms.
1. Select the Pages or Landing Pages section from your dashboard.
2. Open the page creation tool through either selecting a template or clicking the “Create New Page” button.
3. Select the “Listing” option from the page type selection.
InCom provides ready-to-use templates which enhance real estate conversion rates through large image banners and property highlights together with lead capture forms.
Step 4: Add Property Details and Media
The next step involves adding property information into the selected layout.
Include:
• Property title (e.g., “Luxury 3-Bedroom Home in Miami Beach”)
• High-quality photos or video tour
• Key features (bedrooms, bathrooms, square footage, lot size)
• MLS number (if applicable)
• Detailed property description
The platform enables you to embed Google Maps through its InCom tool.
The page needs to become the highlight of this step. Professional photographs with interesting descriptions together with organized formatting help maintain visitor interest.
Step 5: Set Up a Lead Capture Form
The main function of a landing page exists to generate conversions. Every InCom landing page contains a built-in lead capture form to assist conversion.
You can:
- The form allows the collection of names together with phone numbers and email addresses.
- The page includes an option to let visitors schedule showings or request additional information through a personalized message.
- Your CRM system or email notification service should be connected to the form.
Tip: Keep the form short. The request of multiple initial details from visitors may decrease the number of successful conversions.
Step 6: Optimize for Mobile Devices
Most home buyers and renters browse listings on their phones. Verify the display quality of all images, videos and text content when viewing your InCom templates on different mobile screen dimensions.
Before publishing check your page appearance through InCom’s mobile view option.
Step 7: SEO and Page Settings
Using the SEO settings in your platform will help your page gain Google rankings and attract natural website visitors.
- Add a unique page title
- A short meta description should include relevant keywords which state “3-bedroom home for sale in Los Angeles”
- The URL slug for this page should be set as incomwebsite.com/los-angeles-home.
The page requires brokerage details which you should add to the bottom section to maintain local regulatory compliance.
Step 8: Publish and Promote
After reviewing the page configuration users can push the “Publish” button to activate the landing page.
Before moving forward, we need to bring attention to the page through these next steps:
- Publish the content on Facebook as well as Instagram and LinkedIn.
- Send the page through email to your subscriber base and buyer list.
- The website features marketing tools which you can use to run ads together with Google Ads.
Use the built-in analytics tools of InCom to measure both view receipts and lead numbers that your page generates.
Extra Tips for High-Converting Landing Pages
- A compelling headline should lead the way to capturing attention
- The page should emphasize distinctive features such as ocean views and private swimming pools.
- Social proof elements such as testimonials and recent sales should be added to strengthen the page impact.
- The addition of a timer with limited-time boosts visitor sense of urgency.
- The landing page should maintain single-focus between its elements because distracting features such as sidebars and menus compromise user experience.
Maintain and Update Your Page
Update the landing page whenever you sell the property or when its status changes.
You can:
- Add a “Sold” banner
- Redirect to a similar listing or your homepage
- The opportunity allows you to obtain leads for properties which match the listing type.
Your website remains both relevant to users while gaining credibility when you perform frequent land page updates.
